Posts tagged ‘social media’

Job-Seekers’ Top-10 Lists and New Year’s Resolutions

Every year around December, people in the media seem to feel compelled to wrap up each outgoing year with various Top-10 Lists – usually featuring news events, movies, songs, TV shows, books, etc. Each December since I started Recruiter Musings back in 2009 (our visitor count recently surpassed 1 Million hits and we’re still going strong!) I’ve been posting a couple of my own “Top-10 Lists” for Job-Seekers, as well as a list of suggested New Year’s Resolutions for Job-Seekers. In reviewing those prior lists, I found that they are mostly still very relevant and timely! Oh sure, a lot has changed in the world during the last few years. But in terms of my view of the most annoying and the most helpful things for job-seekers … well, my opinions and suggestions have aged well! I’m still very annoyed by people who don’t return phone calls, and I still think Twitter is a huge waste of time! And I’m still a firm believer in the power of Networking as the number one job-seeking methodology with the best chances for success. Likewise, my suggested New Year’s Resolutions from the last few years are still the same ones I’d advise today’s job-seekers to aspire to for the coming year.

Rather than trying to re-invent the wheel, I simply went back and re-edited the past year’s postings to make sure they were still accurate and up-to-date so that I could simply refer back to them. (By referring back to those newly edited original posts instead of re-posting them as new, the readers’ comments at the bottom of each of those articles have also been preserved.) SO … here are the links:


 Top 10 Most Annoying Things for Job-Seekers

 Top 10 Most Helpful Things for Job-Seekers

 New Year’s Resolutions for Job-Seekers


December 1, 2014 at 11:56 am Leave a comment

The Truth About Lying On Résumés

When I was just starting my career as a recruiter, a well-known trainer at my firm would often utter a phrase that used to bother me a lot. He’d say: “All candidates lie on their résumés.” (It reminded me of Hugh Laurie on the TV show House M.D. and his famous pronouncement: “Everybody lies … the only variable is about what.”) Maybe I’m just naive — or perhaps I’m just a trusting person by nature — but I’d like to believe that most people are honest and ethical, and would not intentionally lie or deceive me with false information on their résumés. Still, I know that sometimes people exaggerate, omit things, or stretch the truth here and there to inflate their profiles.

Over the years I’ve worked with a multitude of job-seekers on how to improve their résumés. While I would NEVER encourage anyone to lie or fabricate anything, I do often tell people that unlike a job application, a résumé is not a legal document and there is no requirement that it must contain a complete history of everything you’ve ever done. It should be truthful … but it’s up to each person to decide what to include or not include. For example, I sometimes tell people to not include the months in the dates listed next to each job – instead, showing them only as a range of years. That can often avoid the red flag of seeing brief periods of unemployment between jobs. (See example.) I’ve also advised people that it’s OK to leave off jobs in their work history (especially if they were short-lived) that were unrelated to their main industry or niche. But those omissions are very different than outright lying, or making claims about positions you’ve held or degrees you’ve earned that are simply not true.

The following is a fascinating InfoGraphic I found called “The Truth About Lying on Résumés.” The statistics quoted below were compiled from surveys conducted in 2012 by Accu-Screen (a background checking company,) ADP (a Payroll Services company) and The Society of Human Resource Managers. I have no way of knowing if this is a truly accurate picture of today’s truthfulness (or lack thereof) of the multitudes of résumés I review every week … but I can only hope that the ones I see are more honest than this suggests …

(You can click on the image below to open a full-sized version in a new window. Then click it again in the second window that opens to zoom in.)

Now one would think that in today’s Social Media-saturated world, and especially with the advent of LinkedIn, false claims on résumés would be a rare occurrence. After all, everyone’s past employers and co-workers can now easily view everyone else’s profiles. If someone was less than truthful about their work history, they would be immediately exposed … right? Well, perhaps not. Unless someone is called as a reference, or has a particular axe to grind, most people probably wouldn’t take the time to blow the whistle on someone else even if they see blatantly false information on their online profiles.

Of course, anyone in a highly public position is much more vulnerable than the average worker. Certainly, there have been many examples over the years of famous people who have been caught lying on their résumés in order to get jobs.

Famous Résumé Liars:

► Vice President Joe Biden first ran for president in 1988, but during that campaign it was discovered that he lied about attending law school on a full scholarship (he had only a partial scholarship) and about graduating in the top half of his class (he was 76th out of 85.) When the truth came out, Biden had to abandon his presidential bid. Apparently voters in 2008 and 2012 had either not heard of that earlier history of lying — or didn’t care!

► In 2012, Scott Thompson, CEO of Yahoo!, was fired after only 5 months on the job when it was discovered that he had lied on his résumé. He had stated that he earned degrees in both Accounting AND Computer Science, when in fact he never received the latter.

► In 2007, Marilee Jones, the Dean of Admissions at Massachusetts Institute of Technology resigned after 28 celebrated years at M.I.T. when it became know that she had fabricated her own educational credentials. She claimed to have earned degrees from 3 different colleges: Albany Medical College, Union College and Rensselaer Polytechnic Institute. In fact, she had no degrees at all! Rensselaer said she only attended as a part-time student during one school year. The other two colleges said they had no record of her.

► In 2006, Dave Edmondson, the CEO of RadioShack, was fired after 11 years with the company when it was revealed that he had lied on his résumé. He had claimed he held degrees in Psychology and Theology from Pacific Coast Baptist College in California. In fact, he never graduated. The school’s records showed Edmondson completed only two semesters, and that the school never even offered degrees in Psychology!

► In 2005, Michael Brown, Director of the Federal Emergency Management Agency (FEMA), resigned after his mishandling of the response to Hurricane Katrina. To get that job, Brown had claimed he oversaw emergency services for the City of Edmund, Oklahoma and that he’d worked at the University of Central Oklahoma as a political science professor. In fact, it was later revealed that Brown had only been an assistant to the city manager, which is more like an intern. And school officials at the University of Central Oklahoma said Brown was never a member of their faculty.

► In 2001, George O’Leary was fired from the Head Coaching job at Notre Dame College after only 5 days on the job. O’Leary had claimed to have a Master’s Degree in Education from New York University and had lettered in college football at the University of New Hampshire. O’Leary attended NYU but did not receive a degree. In fact, he had taken only two courses at SUNY – Stony Brook, and never graduated! And he never earned a letter playing football in New Hampshire and never even played in a game there.

Of course, the above examples are only some of the most well know liars who had the misfortune of getting caught in very public positions. It kind of makes you wonder how many other résumé liars fly under the radar, and never get caught!

November 7, 2014 at 11:53 am Leave a comment

Let the Jobs Find You: Making Yourself More “Searchable”

If you are an active job-seeking candidate, then I think it’s safe to say that you are in pursuit mode, right? You are probably spending the majority of your time searching for and pursuing target companies, networking contacts and decision-makers within those companies, HR people, recruiters and any job opportunities you hear about that match your background and experience. All in all, these can be very time consuming and often frustrating activities. Wouldn’t it be great if the reverse were true: if jobs would find you, instead of the other way around? Wouldn’t you like to be the one who was being pursued instead of you always trying to chase others down? Wouldn’t it be fantastic if hiring managers from companies, HR people and recruiters would search for and then contact you about jobs they thought you matched???

First of all, we need to start with the assumption that you possess all the necessary skills and experiences that truly match a particular job’s requirements. If that is true (and that’s a huge assumption) then connecting you as a candidate with a specific job opportunity is the name of this game! In my world as a recruiter, there are basically two types of candidates that are considered targets for us to pursue: Passive and Active. The difference between these two types of candidates is fairly easy to describe:

Passive Candidates are people who are currently working and not really looking for a new job at all. However (and this is a key point) they might be open to new opportunities, depending on how they are approached. Companies with jobs to fill rarely solicit passive candidates directly. Instead, they will engage Executive Search Firms and recruiters who specialize in placing people in permanent, full-time positions and who usually target passive candidates on behalf of those client companies. Passive candidates are highly sought after by so-called “Head-Hunters,” whose goal it is to get someone to leave one job and go to another. [Read “The Real Truth About Working with Recruiters” for more on how “Head Hunters” differ from other types of recruiters.] For a variety of reasons (not all of which are logical) candidates who are currently working are perceived in a better light than unemployed job-seekers by most potential new employers. This is especially true if someone is working for a client company’s competitor!

Recruiting passive candidates is not an easy process … but can actually be a lot of fun and quite a challenge for many recruiters. It involves a lot of networking, cold-calling and old fashioned sleuthing. It boils down to pure consultative sales techniques. Once a passive candidate is identified and contacted, the recruiter has to establish trust and rapport with that person, find out what their career goals and desires are, and then convince them to consider interviewing for a job with their client — something they were not looking for, or really even thinking about before that initial call. There needs to be a compelling story to be told by that recruiter which explains why moving from company A to company B would be in that candidate’s best interest. That usually comes down to one of three things: higher compensation, opportunities for career growth/advancement, or a better company culture — or some combination of all three.

Active Candidates on the other hand, are people who are actively looking for jobs. These are candidates who are either “in transition” (i.e. not currently working full-time) or are actually employed somewhere but unhappy and seriously looking to make a change from their current job. Companies with temporary or permanent jobs to fill, as well as staffing firms and recruiters who specialize in contract-consulting jobs tend to target active candidates since they are generally available immediately. Unlike passive candidates, active candidates typically post their résumés on job boards and respond to job postings. For recruiters, active candidates are not as difficult to find as passive candidates — or at least they shouldn’t be! If you are an active job-seeker, it is obviously in your best interest to maximize your online visibility as well as your “searchability” in order to be “found” by recruiters and HR people at companies searching for candidates with specific matching skill sets.

LinkedIn Frustrations
It’s no secret that LinkedIn has now eclipsed all the standard job boards as the number one go-to place for recruiters to find candidates. LinkedIn has radically changed the way potential employers and recruiters find candidates, and companies search for and uncover details about potential employees. Many companies are now actually dropping their Monster and CareerBuilder accounts and relying on LinkedIn as their main source for talent acquisition. Creating an effective online profile on LinkedIn is one of the most important things a job-seeker can do right now. From a recruiter’s point of view, one of the most frustrating aspects of LinkedIn is that it is not always easy to figure out if a person is an active job-seeker or not. Many people portray themselves on LinkedIn as working full-time, when they may actually be active job-seekers who simply don’t want to reveal their true status. They might think (as per the reasoning explained above for passive candidates) that they will appear more desirable if they are not unemployed. The trouble with that reasoning is that if I, as a recruiter, am looking for active candidates — I might not contact someone who appears to be working full-time! Another LinkedIn frustration is that even active job-seekers who say they are looking for new opportunities usually fail to provide any direct way to contact them (i.e. an email address or a phone number.) If you are not a first-degree connection, the limitations of LinkedIn’s messaging system will be a big road-block to anyone trying to contact you with a job opportunity.

Making Yourself More “Searchable”
If you are an Active Job-Seeking Candidate with marketable skills and experiences, there are several things you can do to increase your chances of being seen and pursued by those jobs instead of you being the one doing all the chasing. Following are some tips on how to maximize your chances of being “found” by either a company or a recruiter:

  • Keywords
    Keyword searches are usually the first method used to find résumés and LinkedIn profiles with specific skills that match job descriptions. If the right words or phrases are not present in your résumé or profile, you simply won’t come up in a search done by a recruiter or an HR person. You should make sure that your résumé uses the language and commonly used buzzwords or phrases that appear in the typical job descriptions within your industry niche. Study those job descriptions and copy those buzzwords and phrases into your résumé and profile. Also look up other people who do what you do, and see what keywords appear in their profiles for more ideas. Try using a free keyword search tool like “WordStream”, or any number of other keyword generating tools that you can easily find online. When someone searches for keyword matches on LinkedIn, the results are ordered first by how closely connected you are to them, and then by how often those keywords appear in your profile. Test your own profile’s effectiveness by using LinkedIn’s Advanced Search function: pretend that you are a recruiter and search for people who do what you do in your own geographical area. Try copying and pasting some key phrases from a job description you think fits your background into the keyword search field, or a job title you are seeking into the title search field. Does your profile come up anywhere near the top of the search results? If not, look at who does and try to figure out why: what do their profiles have that yours doesn’t? What keywords do they have that you don’t — and how frequently do those keywords appear? Now add those things to your own profile (if they truly apply to you) and try the search again!
  • Frequently Refresh your Online Résumés
    In addition to LinkedIn, you should also have your keyword-optimized résumé posted on all the major job boards (Monster, CareerBuilder, etc.) Companies, Staffing Firms and recruiters pay lots of money to subscribe to and be able to search in those job-board résumé banks. Did you know that when someone searches the job board’s résumé banks, the results are often displayed in the order of who is the most recently updated? Anyone who has ever done a basic Google search already knows how that process works … you click through the results on the first two or three pages, and most people rarely go any further. Does anyone actually look to see what’s been found on the hundreds of pages that follow those first few? If your résumé doesn’t appear on those first few pages of a keyword search, your chances of being found drop off dramatically. How can you fix that? Easy: edit and then re-post/refresh your résumé posts at least once or twice a week. Change something/anything on your résumé or profile to refresh/re-post it online. It can be something as small as one word! Refreshing/Re-Posting it will bring it back closer to the top of the search results.
  • If You Are an Active Candidate, SAY SO!
    Make sure you clearly declare the fact that you are seeking new opportunities in such a way that it is crystal clear to anyone who views your résumé or LinkedIn profile online. Put it in your headline. Put it in the Summary section. List it in your professional goals. Use phrases like: “Seeking New Opportunities” or “Available for Projects.” (Recruiters actually use the words “Seeking” and “Available” in their keyword searches for active candidates!)
  • Add Contact Information to Your LinkedIn Profile!
    As explained above, failing to include basic contact information (email address or phone number) somewhere in your LinkedIn Profile will make it much more difficult for anyone who finds you to contact you … unless you are already a first degree connection. Relying on LinkedIn’s internal communication tool is much too limiting. Add your contact information in such a way that anyone who views your public profile can see it and email or call you.
  • Include a Photo on Your LinkedIn Profile
    Speaking strictly from personal experience as a recruiter, I am much more inclined to reach out to people on LinkedIn who have photos than those who do not. I always prefer LinkedIn profiles with photos, as long as they look professional and not goofy. I tend to spend more time reviewing the photo profiles … they seem more honest and inviting. Plus, it helps me remember people I’ve met, puts names and faces together, and makes me feel I am more connected to people. Profiles without photos seem more generic, incomplete and anonymous. I always suspect that they are hiding something!

The goal of all of these steps is quite simple: make it easier for recruiters and potential employers to find and then contact you. Instead of you doing all the chasing, you want to make yourself more “Searchable” which will increase the odds that the perfect job will find you!

January 10, 2014 at 11:50 am 2 comments

Warning: That Rant You Posted Just Went Viral!

Recently, I read a series of discussion posts on a Yahoo Group website affiliated with a large, well-known job-seekers organization. The topic of the discussion was Unemployment Compensation, and the then-current legislative debate regarding whether or not to pass extensions to the existing benefits for the masses of unemployed workers during this historic and unprecedented economic downturn. The discussion quickly devolved into a nasty argument when one person ranted that “too many are looking more for government handouts than actually finding a job” and called them “jerks.” The name-calling and insults then flew back and forth. As I read this, my mouth hung open with astonishment at how utterly stupid these people were being. It was not the content of the argument that got to me – it was the totally unprofessional and immature tone of the comments. These people had their names and email addresses attached to those messages!!! And yet they seemingly had given no thought at all to how those juvenile comments made them look to other readers.

Now, that particular Yahoo Group is a “members-only” forum, so technically only people who belong to that group were able to read the messages. However, the fact is that any one of its 3,000+ members could have easily copied any of those messages into an email and forwarded them on to anyone else in the world – effectively starting them on the path to going viral. I wondered if any of those name-calling job-seekers believe that any hiring manager, HR professional or recruiter (many of whom, like myself, actually belong to that very same group) would ever actually consider hiring them after seeing those immature, mud-slinging postings? Anyone who read those messages will likely remember those people’s names. Talk about shooting yourself in the foot!

I still remember a particular candidate a couple of years ago who was unhappy with the responses he was getting from one of my colleagues at the recruiting firm we worked for. He sent a long, nasty, ranting email to that recruiter, which culminated in him calling him an “asshat.” That term was so unusual, and so funny sounding … well, most of us in the office had never actually heard it before! That email was eventually forwarded over and over and over to almost every one of the hundreds of recruiters who worked at our firm across the country. His name became notorious as “the asshat guy” who no one would ever want to work with. Needless to say, that candidate was never considered for any future positions we worked on. (If you must know, here’s the definition of “asshat” from: THE URBAN DICTIONARY.)

Ever since my kids were old enough to type on a computer or use a cell phone, I regularly gave them this standard warning: never post or send anything anywhere (emails, texts, photos, videos, wall messages, comments, tweets, etc.) that you wouldn’t want to see on the front page of tomorrow’s newspaper! Never assume that anything you do online is private – such a concept simply does not exist on the web. Do you think that the embarrassing email or memo you wrote, or the photo you posted online or sent to someone’s smart phone is not a problem now because you already trashed it? Well, guess what … anything you delete on your end can easily be resurrected on the other end – or at the ISP’s servers – at some later date and come back to bite you. (Just ask any executive from Microsoft or Toyota!)

There are countless stories out there about potential employers checking out the Facebook profiles of candidates, and eliminating people based on inappropriate material they found! Background-checking firms are regularly hired now by many companies to sleuth out any incriminating digital material on potential candidates. They do this by searching public and private records, and from mining other more deeply embedded data resources on the internet. Pretty much anything that has ever lived online or on your smart phone at any time is searchable if you have the right technology. Any fan of Law and Order, CSI or Criminal Minds knows how that works. Much of this insidious telltale information can also readily be found by even casual users on Google, social networking sites, blogs, message boards, video sharing sites and photo sharing sites.

Here’s something really scary: go to and type in your own name, city and state … and see what comes up. It will reveal your birthdate records, public court records, traffic violations, credit and bankruptcy information, personal and professional business reports, miscellaneous profiles, photos, videos, and all manner of other web-based connections or references to you, your email address, your phone number or your various usernames! Some of the listings shown require a fee to access, but a lot of them are totally free for anyone to view. The information in those listings may not even be accurate, which is an even bigger problem. To collect this information, they claim to be mining something called “The Deep Web.” And this is all now available on a public website! Imagine what a professional background-checking company can uncover!

And in this age of YouTube and 24-hour news cycles, all it takes is a few random moments of stupid behavior performed in the presence of someone with a cell-phone camera to forever enshrine someone in the Hall of Shame that brands them as a fool for all the world to see! Your most embarrassing and potentially career-devastating moments can instantly go viral. Now granted, many of those YouTube “stars” have been able to actually capitalize on their “15 minutes of fame.” However, there are literally tens of thousands of examples of viral videos that have caused people anguish and regret for their moments of unguarded idiocy. Stupid Human Tricks have become a national pastime.

For job-seekers, the message should be clear: watch what you say, do, write, post, record or transmit – anywhere and everywhere. The whole world is pretty much always watching … and that includes your potential next employers!

April 20, 2010 at 6:44 am 27 comments

Using Social Media to Enhance Job-Searching

(This article was updated in February 2017)

There seems to be a lot of discussion these days about the use of “Social Media” as a tool to enhance job-searching. Unless you’ve been hiding in a cave for the last few years, you probably know that Social Media refers to online “communities” like LinkedIn, Facebook, YouTube, Twitter, and a host of other lesser-known but still popular sites. (To see an extensive list of over 250 Social Media sites, just click on the “Share” button to the right of this blog, on the side-bar.) Social Media is changing the way business gets done and people communicate in the “Web 2.0″ age.

By the way … that term “Web 2.0” is bantered around a lot, with few people understanding its true meaning. It actually refers to the 2-way interactive nature of certain web destinations. Here’s a definition from Wikipedia (which is, itself, a Web 2.0 destination): “The term ‘Web 2.0’ is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups, and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.”

There’s a really amazing viral video up on YouTube right now, which contains some astounding statistics and facts about how quickly and profoundly Social Media has changed our world. If you haven’t seen it yet, I highly recommend watching this 4-minute video. You can see it here: “Social Media Revolution.”

I’m a big user of LinkedIn, and (obviously) blogging. I have Facebook and other Social Media pages, but those are used primarily for non-business purposes. I’ve also experimented with Twitter, YouTube and other sites. While I certainly don’t claim to be any kind of authoritative expert, I can offer my own musings on how Social Media sites can be used effectively to enhance a job search:

With over 380 million registered users in over 200 countries (as of October 2016), LinkedIn is by far the most popular business-oriented Social Media site. LinkedIn has radically changed the way jobs-seekers network their way to decision-makers in their target companies, connect with potential employers, recruiters find candidates, and companies search for and uncover details about potential employees. Many companies are now actually dropping their Monster and CareerBuilder accounts and relying on LinkedIn as their main source for talent acquisition. Creating an effective online profile on LinkedIn is one of the most important things a job-seeker can do right now. It has certainly revolutionized the methodology of networking as a job-seeking activity … and it’s hard to believe that it’s still free!

There are already numerous websites out there with detailed tutorials on how to set up an effective profile and best use LinkedIn … so this blog is not intended to be a “How To” guide on that topic. I will, however, point out some of the most obvious features that make it such a fantastic tool for job-seekers:

  • Your Profile: Creating and maintaining your profile is the most critical part of using LinkedIn. It’s an online version of your résumé – and much, much more. It’s worth taking the time to do it right. Here are a few suggestions: Choose a clear and descriptive “Professional Headline” to identify the industry niche and specific job area you are targeting. Fill the “Summary” and “Specialty” fields with keywords and buzz words from your specific industry niche, to make yourself more search-friendly and “findable” by companies and recruiters. Complete the “Experience” section with your most recent and most relevant jobs, going back at least 10 years. (No need to go farther than that, unless you want to.) Just like you would on a traditional paper résumé, use a lot of exciting “action” words. Whenever possible, site quantifiable results and achievements from your jobs … not just a list of responsibilities. Potential employers don’t just want to know what you did – rather, they want to know how good you were at your job! Collect as many positive professional recommendations as you can – from former bosses, peers, and customers. Use the “Network Activity” section at the top on a regular basis to send updates and stay in touch with all your connections.
  • Your Photo: I’ve heard arguments from both sides on whether or not to post a photo on your profile. Apparently, some people are afraid that they will somehow hurt their chances of getting an interview or a job if their photo reveals something that has potentially discriminatory implications (i.e. age, race, sex, ethnicity, etc.) Personally, I say post a photo … as long as it looks professional. They’re going to see you when you walk through their door for your first interview anyway, right? If you get eliminated based on one of those criteria, then it will happen with or without your photo being posted. I always prefer seeing photos on other profiles – it helps me remember people I’ve met, puts names and faces together, and makes me feel I am more connected to people. Profiles without photos seem more generic and anonymous. I always suspect that they are hiding something!
  • Connections: This is, of course, the main point of LinkedIn – making connections! Do an advanced search for anyone who works at one of your target companies. [If you don’t already have a list of target companies, proceed directly to “How to Network: A Step-By-Step Guide for Job Searching” for instructions on how to create one.] Limit the results to people who are local to you, and who work in your niche using either keywords, or job titles. People you’ll find using the LinkedIn People Search will either be connected to you directly (1st degree), connected to one of your other direct connections (2nd degree), connected to someone else who is connected to one of your other direct connections (3rd degree) or will share mutual LinkedIn Group Memberships with you. Reach out to those people. [For more specifics on how to approach new potential contacts, read “Targeted Networking: How to Effectively Reach Out.”] Many people on LinkedIn are not connected to you at all … however, you can only send LinkedIn messages to people that are connected to you in some way … so therefore it’s best to join a lot of industry-specific groups, and connect with as many people in your niche as you can. And by the way – when you invite someone to connect, don’t just use the generic default message … personalize the invitation. It will be much more likely to be received favorably if it has a specific message explaining what your relationship to that person is, and why you want to connect.
  • Joining Groups: It is in your best interest to join as many LinkedIn Groups as you can. (Their limit is 50.) Join groups likely to be of interest to your industry. The more members a group has, the more likely you’ll snag contacts in your target list. If you go the the Groups screen and click on “Find a Group” and then “Search” the groups using keywords, the results will be ordered by membership size with the largest groups at the top. (Each group will have the number of members listed below its description.) Try using your city as a keyword to find locally based groups. Try adding terms specific to your niche to limit it to groups that your target people would be most likely to have joined. Another trick is to examine the profiles of people who you’ve already identified as key targets, and look to see what groups they are members of. Then simply request to join those groups. It sometimes takes a day or two to get “approved” … but almost every LinkedIn group approves all membership requests.
  • Discussions and Questions: Participating in the Group Discussions, or posing and/or answering questions in the “Answers” section is a great way to make yourself visible and find new connections on LinkedIn. Don’t just “lurk” … get involved and participate.
  • Job Listings: There are job postings within each individual group that often are “exclusive” to LinkedIn … that is, they are job postings that will not be seen on Monster, CareerBuilder, or any other job boards. You must be a member of that group to see those listings. Applications to those LinkedIn job postings are much more likely to get responded to than job-board postings – and will be less likely to land you in the “Black Hole of HR.” Your application will automatically link the poster back to your profile page – plus, you’ll know exactly who posted the job and be able to view their profile and reach out to that specific person to follow-up.
  • Networking Your Way to a Job: Using all of the above, LinkedIn has revolutionized all the steps in the process of networking as a job-seeking activity. Those steps are: 1) Building Your Target Company List; 2) Identifying the Key People in Your Target Companies; 3) Reaching Out to Your Targeted People; 4) Talking / Meeting With Your Targets; and 5) Following-Up and Staying in Touch With Your Network. [For details on how to network your way to a job using these five steps, read “How to Network: A Step-by-Step Guide for Job Searching.”]

Facebook is now the 3rd most popular destination on the web (behind Google and YouTube), with over 1.86 billion monthly active users worldwide (as of February 2017). Facebook and countless other Social Networking sites emphasize the “social” aspect of networking, and are much less business-oriented than, say LinkedIn. Facebook began as a college student network, and has since evolved into a community of all ages where people connect online with new and old friends and acquaintances, classmates, family members, long-lost romances, music fans, and people with all sorts of other common interests. It may surprise you to know that despite its roots in the youth culture, at this point 65% of Facebook users are 35 or older, and the average Facebook user is 40.5 years old. Many businesses have recently established company presences on Facebook to promote themselves and connect with this vast audience. While I don’t think it’s a particularly effective job-seeking tool (although others may disagree) … I don’t see any harm in establishing a profile here. Certainly, periodically updating your status with information about your job-seeking activities could potentially help you if someone in your personal network reaches back out to you with a job tip or a business contact.

The one caveat I would offer, however, is the standard warning that I always give my own kids: never post or send anything anywhere (photos, videos, wall messages, comments, emails, text messages, tweets, etc.) that you wouldn’t want to see on the front page of tomorrow’s newspaper! Never assume that anything you do online is private – such a concept simply does not exist on the web. Anything you delete on your end can easily be resurrected on the other end at some later date and come back to bite you. There are countless stories out there about potential employers checking out the Facebook profiles of candidates, and eliminating people based on inappropriate material they found! [For more details on the topic of internet privacy, read “Warning: That Rant You Posted Just Went Viral!”]

YouTube and other Video Sites:
YouTube is now the second most popular destination on the web, behind first-place Google (which actually owns YouTube!) One billion unique users are now visiting the video-sharing website every month, or nearly one out of every three people on the Internet (as of July 2016). I’ve seen a lot of videos posted on YouTube and other video sites by various business professionals and job-seekers. Some are promoting or selling some product or service, and others are more along the lines of advice or consulting. Obviously, this form of Social Media is not for everyone – you must be reasonably comfortable in front of a camera, and be an effective communicator and public speaker. Nevertheless, for those who can pull it off, video postings are a great way to enhance one’s profile and market yourself. Video postings can be integrated into LinkedIn using an application module that displays your videos on your main profile page.

Professional Blogs:
The “Blogosphere” has been part of the Web 2.0 Social Media revolution for over 15 years. Creating a Professional Blog can be a great way to enhance a job search. (I’m using the term “Professional” Blog to differentiate it from a “Personal” Blog, which could be about family events, personal ramblings, politics, hobbies, travels, mundane everyday things, etc.) A Professional Blog is aimed at other people in your own niche industry, and creating one can serve many purposes. First and foremost, it gives you an outlet to share your knowledge and experience with others who might benefit from it. Secondly, it keeps your writing skills sharp and provides you with an excuse to keep yourself current on your particular discipline. And finally, it gives you a very visible forum to showcase your expertise in your niche. In marketing terms, it creates a “brand awareness” for yourself! You can put a link to your blog in your email signature, and on your LinkedIn Profile to further increase your visibility. If you are new to the world of blogging, try one of these two free, popular and easy-to-use blogging sites to get started: “Wordpress” or Google’s “Blogger.” Both have step-by-step instructions, and include dozens of pre-made templates that will get you up and blogging in minutes. I prefer WordPress because it easily integrates into LinkedIn, using an application module that automatically displays your latest blog postings on your main profile page.

With over 1.3 billion registered users, and 310 million active users creating over 500 million Tweets each day (as of May 2016) Twitter continues to be a very popular social media tool. However, I’m sorry … but despite all the buzz about Twitter, I have to give it a thumbs down as a job-seeking tool. It’s not that I’m against new technologies – I’m actually a very tech-savvy person who loves all the latest toys, gizmos, gadgets and technology in general. I’ve configured and repaired computers and networks, designed websites and complex databases. And I know there are Twitter fans out there who will be quick to dispute me. I do think that Twitter deserves a place somewhere in the short attention span of our thumb-typing, text-message-obsessed world. But I tried Twitter for several months, and I just didn’t see it being a useful tool for job-seeking. In fact, it seemed like a supreme waste of time to me! I have yet to find a hidden job opportunity using “Twitter Search” that I couldn’t have found just as easily using Google,, or any number of other standard search engines or job boards. And broadcasting quick short bursts of text? Is that really necessary? I believe that those 140-character messages filled with lazily abbreviated catch-phrases and fractured contractions have contributed to the rapid decline in the writing skills of an entire generation of its users (IMHO LOL!) The English language has never looked worse. And lately, what I’ve seen on Twitter involves a lot of unwanted spam-like marketing of products and services, people using auto-responders and programs called “Robots” to add followers using fake identities, and downright malicious hacking activities. That’s a “revolution” I can do without!

April 13, 2010 at 12:10 am 16 comments

Michael Spiro

About the Author:

Michael Spiro has been a 3rd-Party Recruiter and Account Executive for over 20 years. He is currently the Director of Recruiting / NE Ohio Region for Jefferson Wells, a dedicated business unit of ManpowerGroup. Other recent positions include President of Midas Recruiting, a boutique head-hunting firm, Director of Talent at Patina Solutions, and Executive Recruiting positions with two of the largest search firms in North America. Before his career in the staffing industry, Michael was a manager in a large non-profit social-services organization. And in a former life, Michael was active in the entertainment industry, with extensive road-warrior experience as a touring performer (singer-songwriter / guitarist / comedian) and as a recording artist, producer and booking agent.  [More...]

Index (by Topic):

Résumés & Cover Letters:
 The "T" Cover Letter - The
         Only Type Worth Sending

 The Brutal Truth on How
         Résumés Get Eliminated

 Explaining Short Job Stints
         and Employment Gaps

 The Résumé Test &
         Checklist: Does Yours

 Beating the Résumé-
         Elimination Game: Where
         Do Recruiters' Eyes Go?

 The Truth About Lying on

 "Why Did You Leave Your
         Last Job?"

 How to Network: A
         Step-by-Step Guide for
         Job Searching

 Looking for Networking in
         All the Wrong Places

 Targeted Networking: How
         to Effectively Reach Out

 The Art of Giving: the Key to
         Effective Networking

 Face-to-Face Interviews:
         Secrets, Tricks and Tips

 Phone Interviews: Secrets,
         Tricks and Tips

 Skype Interview Tips ...
         Welcome to the Future!

 Nuggets: A Secret
         Interviewing Technique

 Answering the Dreaded
         Salary Question

 20 Surefire Ways to Blow
         an Interview

 "So, Do You Have Any
         Questions?" Nailing the
         Interview Closer

 Cool InfoGraphic: "What
         You Wish You'd Known
         Before Your Job

Age Discrimination:
 Age Discrimination: Secret
         Conversations Revealed

 Age Discrimination:
         Exposing Inconvenient

 Are You "Overqualified?"
         Handling the Age Issue

 Baby Boomers to the
         Rescue! An Idea Whose
         Time Has Come ...

 Overcoming Job-Search
         Obstacles and
         Redefining Your Career
         After 50

 Advice for Recent Grads
         and Career-Changers

Switching Jobs:
 The Proper Way to
         Quit a Job

 Counteroffers: Just Say No!

General Job-Seeking Info:
 The Real Truth About
         Working with Recruiters

 Contract/Consulting Jobs
         Explained ... Available in
         3 Different Flavors

►  What Recruiters Say
         vs. What Job-Seekers

►  The Dirty Truth About
         Misleading Unemployment

►  Let the Jobs Find You:
         Making Yourself More

 "Help ... I Need a Job!" A
         9-Step Guide for Newly
         Minted Job-Seekers

 Avoiding the "Black Hole
         of HR"

 Is Your Elevator Pitch
         Taking You UP
         or DOWN?

 Time Management: Recipe          for a Well-Balanced Job          Search
 Getting Un-Stuck from your

 The Double-Whammy of
         Rejection and Isolation

 "Unemployed Need Not
         Apply" - Working Around
         This Scary Message

 Using Social Media to
         Enhance Job-Searching

 Warning: That Rant You
         Posted Just Went Viral!

 The Golden Rule for
         Business: Never Burn

 The Power of a Positive

 Why Job Hunting is a
         Consultative Sales

 Top 10 Most Helpful Things
         for Job Seekers

 Top 10 Most Annoying
         Things for Job Seekers

 New Year's Resolutions for
         Unemployed Job-

Job-Seeking Humor:
 Comic Relief: Volume 1
 Comic Relief: Volume 2
 Comic Relief: Volume 3
 Comic Relief: Volume 4
 Comic Relief: Volume 5
 Comic Relief: Volume 6
 "In Transition" and Other
         Awkward Euphemisms

 Candidates Gone Wild:
         Recruiter Horror Stories

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