Posts tagged ‘cover letter’

Job-Seekers’ Top-10 Lists and New Year’s Resolutions

Every year around December, people in the media seem to feel compelled to wrap up each outgoing year with various Top-10 Lists – usually featuring news events, movies, songs, TV shows, books, etc. Each December since I started Recruiter Musings back in 2009 (our visitor count recently surpassed 1 Million hits and we’re still going strong!) I’ve been posting a couple of my own “Top-10 Lists” for Job-Seekers, as well as a list of suggested New Year’s Resolutions for Job-Seekers. In reviewing those prior lists, I found that they are mostly still very relevant and timely! Oh sure, a lot has changed in the world during the last few years. But in terms of my view of the most annoying and the most helpful things for job-seekers … well, my opinions and suggestions have aged well! I’m still very annoyed by people who don’t return phone calls, and I still think Twitter is a huge waste of time! And I’m still a firm believer in the power of Networking as the number one job-seeking methodology with the best chances for success. Likewise, my suggested New Year’s Resolutions from the last few years are still the same ones I’d advise today’s job-seekers to aspire to for the coming year.

Rather than trying to re-invent the wheel, I simply went back and re-edited the past year’s postings to make sure they were still accurate and up-to-date so that I could simply refer back to them. (By referring back to those newly edited original posts instead of re-posting them as new, the readers’ comments at the bottom of each of those articles have also been preserved.) SO … here are the links:

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 Top 10 Most Annoying Things for Job-Seekers

 Top 10 Most Helpful Things for Job-Seekers

 New Year’s Resolutions for Job-Seekers

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December 1, 2014 at 11:56 am Leave a comment

“Help … I Need a Job!” A 9-Step Guide For Newly Minted Job-Seekers

Several times each month, I receive random calls and emails with unsolicited résumés from job-seekers who say, in effect: “Can you help me find a job?” My response to those people is usually some variation of my often-repeated mantra: “Sorry, but recruiters don’t find jobs for people … they find people for jobs.” I then point them to this blog for further clarification: “The Real Truth About Working with Recruiters.” Still, I feel bad for those seemingly clueless job-seekers who apparently need some basic direction on how to conduct an effective job search campaign. Some are young, inexperienced job-seekers with minimal practical work experience. Others are in their prime working years, but have decided to try switching to a new career in which they have little or no experience. [For more on those types of situations, read “Advice for Recent Grads and Career-Changers.”] Still others are older, more senior level professionals who unexpectedly got caught up in the rampant layoffs during the economic downturn of the last few years and have suddenly found themselves totally unprepared for a job search so late in life. The toughest of those cases are the ones who have been working for one company for most of their lives, and haven’t needed to write a résumé or interview anywhere in decades. Having done their last job search during an era of fax machines, cold calls and door-to-door pavement pounding, those older job-seekers are often lost in the fast-paced modern world of mobile computing and social media.

Much of the information needed by anyone in order to organize and execute an effective modern job search has already been documented here in these Recruiter Musings archives. [For a list of all of those articles organized by topic, check out the Index found on the green navigation bar at the top of this page, and also on the side-bar to the right.] I thought it might be helpful to pull it all together into one big 9-Step Guide. Some of what follows is new information, and a lot of it is a re-hash where I’ll point towards prior blogs that need to be reviewed. If you are a newly minted job-seeker, this article can be a great starting point. For the more seasoned job-seekers, consider this a refresher! And, by all means, please feel free to email, re-post, re-blog or re-tweet this article to anyone you know who needs help getting started with a new job search. SO … here we go:

1) Soul Searching: Exactly What Are You Qualified For?
The job searching process starts with some soul-searching. What are you actually qualified for, based on your past work experiences? Exactly what type of job are you looking for? What is your industry niche? What is your particular area of expertise? What job function makes the most sense as a next step for you? Answering those basic questions is easy for some, and confusing and difficult for others. However, figuring those things out determines everything else that follows. Only you know what you are experienced at, and what you are truly qualified for. If you cannot answer those questions easily, then it may be time for some serious career counseling. Pursuing jobs that you are really not qualified for can be a huge waste of time for many people, including the people you might network with in that pursuit. You should also consider things like how far you’d be willing to commute every day, what size company you’d be comfortable in, etc. The more you can narrow down exactly what type of position you’d be most qualified for, and exactly what type of company you’d like to work at where such a job exists, the more effective your job search is likely to be. The key is to narrow your focus as specifically as possible.

2) Prepare an Effective Résumé.
If you ask 10 professional résumé-writers what a good résumé should look like, you’ll get 10 very different answers. There is no perfect one-size-fits-all formula for this. As a recruiter who reads and reviews résumés all day every day, my own STRONG personal preference is to see chronological résumés rather than so-called “functional” résumés. What I can tell you is that it is of the utmost importance that your résumé be a door-opener for you. An effective résumé should clearly explain who you are, what type of job you are seeking, and most importantly — why someone should hire you over someone else. That means not just simply describing your past responsibilities, but rather trumpeting your successes, quantifiable results and achievements in each of your prior positions. The main purpose for any résumé is to pique the interest of the reader … to have them want to learn more about you … to get you an interview! I highly suggest you read the following blog articles on this topic if you need help in this area:
 The Brutal Truth on How Résumés Get Eliminated
 The Résumé Test & Checklist: Does Yours Pass?
 Explaining Short Job Stints and Employment Gaps
 Beating the Résumé-Elimination Game: Where Do Recruiters’ Eyes Go?

3) Learn the Basics of the “T” Cover Letter.”
Job-seekers often ask whether or not it’s worthwhile including a cover letter with their résumé. It’s a question that many people struggle with. In my opinion there is only one format that is worth considering … it’s called the “T” Cover Letter. The blog article I wrote on that topic receives more hits on this site every week than almost all the other articles combined! It includes templates that you can download and modify to create your own “T” Cover Letters. Here’s the blog article you’ll need to read for help with this topic:
 The “T” Cover Letter – The Only Type Worth Sending

4) Develop a Target List of Companies.
Every job-seeker should have a target list of companies that are specific to their industry niche, and are likely to have jobs that fit their background and experience. Your goal should always be focused on getting in front of the people who are either decision-makers in those companies, or are directly connected to those decision-makers. If you don’t have such a list of target companies, stop everything else and make one!!!! This list is critical, and should be your road-map for moving forward on your job search. This takes some research. My advice is to use a professional business database like Dun & Bradstreet’s Million Dollar Database Premier or ReferenceUSA Business. Anyone with a public library card number can log into those databases from any home computer! (Ask your local librarian for help if you don’t know how to do this.) This gives you access to full information on millions of companies, including every business in the U.S. and the leading businesses in Canada. Use the advanced search mode to generate a list of companies that are the most likely to have jobs like the one you think you fit. To do that, put in search criteria that fit your profile. Company look-ups can contain multiple search criteria, including location by zip or area code, industry, size, products, number of employees, revenue, and specialty fields. Try using keywords specific to your niche. Keep narrowing the search criteria until you get the list to under 100 results. If this is your first search, I’d say to go even further and narrow it closer to 50. (You can always go back later and widen this list to get more targets if you exhaust your first list.) Print out the list and look it over carefully. You can probably eliminate quite a few companies based on things you already know – places that you’ve heard bad things about, places that you know are in financial trouble or any number of other personal red flags. Simply cross those places off the list. What’s left is your first target list!

5) Write and Practice Your “Elevator Pitch.”
Every job-seeker should know what an “Elevator Pitch” is. Put simply, it’s a short introductory speech designed to be given in the time span of an elevator ride – approximately 30 seconds to 2 minutes. It’s a standard tool in the world of sales, where people want to interest someone else in their product quickly, without sounding too pushy or intrusive. The fact is that a job-seeker IS a salesperson … and the product is YOU! [Read “Why Job Hunting is a Consultative Sales Position” for a more detailed explanation of this concept.] The basic idea is that you never know when or where you’ll run into someone who might be a prospect for you – a potential customer, a networking partner, a key contact or decision-maker at one of your target companies, or an actual potential employer. Being able to instantly deliver your Elevator Pitch to anyone, anywhere and at any time is something every job-seeker should be prepared to do. Read the following blog article if you need help creating an effective Elevator Pitch for yourself:
 Is Your Elevator Pitch Taking You UP or DOWN?

6) Become an Effective Networker.
Networking activities are considered by most job-seekers and staffing professionals to be the most likely to produce success in today’s ultra-challenging, highly competitive job market. Done properly, it is a complicated process which must be viewed as a long-term strategy. As such, it can also be very time consuming. Patience and consistency are the keys. While it may not produce quick results, it will position you well for long-term success. Spending time on networking activities means engaging in, and constantly re-visiting all five steps in the networking process: Those are: 1) Building Your Target Company List; 2) Identifying the Key People in Your Target Companies; 3) Reaching Out to Your Targeted People; 4) Talking / Meeting With Your Targets; and 5) Following-Up and Staying in Touch With Your Network. Read the following blog articles for details on how to network your way to a job using these five steps:
 Looking for Networking in All the Wrong Places
 How to Network: A Step-by-Step Guide for Job Searching
 Targeted Networking: How to Effectively Reach Out
 The Art of Giving: the Key to Effective Networking

7) Manage Your Time.
It is often said that looking for a job is itself a full-time job. As it is with any job, your days should be planned out, and your valuable time used efficiently to achieve your professional goals. Many job-seekers struggle with this concept. Exactly how should they spend their time? Which activities should be given priority, and which ones minimized? If you need help with how to organize your time to conduct an effective job-search, read the following blog article:
 Time Management: Recipe for a Well-Balanced Job Search

8) Brush Up On Your Interviewing Skills.
Scoring an actual interview with a company is often looked upon as the Holy Grail for job-seekers — second only to receiving and accepting an actual job offer! Interviews can be on the phone, in-person, on in many cases where the opportunity is in a remote location — on Skype. Being prepared for each of those types of interviews involves critical skills that need to be mastered. Don’t ever assume that you don’t need help in this area. In my many years of experience coaching candidates for interviews of all types, I’ve found that the people who don’t think they need help are the ones who do the poorest! I always get very nervous when I represent someone who says something like: “I’ve interviewed dozens of times — I don’t need coaching — I know how to handle myself!” After someone I represent finishes an interview with a company, and I do a de-brief with that candidate, I’ve noticed a very predictable pattern: When the candidate tells me something like: “That went great! The manager loved me! We really bonded! I expect an offer to be coming soon!” … more often than not, the feedback from the company is not so great, and that person rarely actually gets the job. On the other hand, when I hear things like: “I’m not sure how well I did. I couldn’t read the interviewer. I forgot to bring up a few things that I wanted to say. I don’t know if they liked me.” … those interviews usually went much better than the person thought, and the feedback from the interviewer is generally positive. Is it overconfidence that kills an interview? It’s hard to say. I can only stress that even the most experienced and savvy job-seekers can benefit from help and brushing up on interview skills. Read the following blog articles for help with interviews:
 Phone Interviews: Secrets, Tricks and Tips
 Face-to-Face Interviews: Secrets, Tricks and Tips
 Skype Interview Tips … Welcome to the Future!
 Nuggets: A Secret Interviewing Technique
 Answering the Dreaded Salary Question
 20 Surefire Ways to Blow an Interview
 “So, Do You Have Any Questions?” Nailing the Interview Closer
 Cool InfoGraphic: “What You Wish You’d Known Before Your Job Interview

9) Follow Up and Stay Organized.
Staying in touch with the key people you talk with and/or meet with is a critical component of any job search campaign. As you keep reaching out to and meeting with more and more targets and decision-makers (or people who can refer you to those targets and decision-makers) your network will grow larger and larger. And it will be made up of key people in your industry who all tend to know each other and are “well-connected.” The longer you’re at this and the longer your list of network contacts becomes, the more important it will be to stay organized and avoid getting confused about who you met when, and who you need to follow up with. You should keep careful records on everyone you talk or meet with from your target list, and devise a system you are comfortable with that allows you to remain in touch on a regular basis. You’ll need to set yourself reminders (perhaps on your calendar) to not forget to follow-up regularly with each and every networking contact you connect with on your target list. There’s nothing more disappointing than having a great networking meeting that lacks any follow-up. It’s kind of like having a first date where you think you really clicked with the other person, but then you never hear from them again! The onus is all on you here – don’t drop the ball. If you want your targets to remember and help you, you must make the effort to stay in touch! Read the following blog article for more on why follow-up is so important:
 Following Up: An Essential Key to Success.

Final Thoughts: Attitude is Everything!
I’ve coached thousands of job-seekers during my many years as a recruiter. If there’s one thing I’ve learned about the entire process that holds true for almost every industry and every position, it’s this: the number one most important factor that determines who gets hired and who doesn’t is NOT who is best qualified, who has the most experience or skills, or who has the best résumé. It’s attitude! People hire other people that they like, and want to be around. Real enthusiasm for a position or a company, true passion for your work, a sense of humor, and a genuine projection of positivism and optimism are the qualities that make a person attractive to others. It’s nearly impossible to fake those qualities. There’s no question about it: job-seeking can be a real drag, and certainly has the potential to grind a person down. Don’t give in to negativism. Stay upbeat and positive, and keep the faith. Everything described in this 9-Step Guide actually does work, and good things can happen to people who project positive energy!

July 29, 2012 at 2:23 pm 8 comments

The “T” Cover Letter – The Only Type Worth Sending

Many job-seekers have asked whether or not it’s worthwhile including a cover letter with their résumé when they apply to an online job posting, or email it to a contact at one of their target companies. It’s a question that many people struggle with. Should they attach a cover letter as a separate Microsoft Word document? Should the cover letter be the body of the email? Does anyone actually read cover letters?

I’ve asked that last question to a number of colleagues of mine who are both recruiters and HR people. The answers are all over the map. At one extreme, some recruiters say they never even look at cover letters, and just go right to the résumé. At the opposite end of the spectrum, some say they pay close attention to the cover letters, and actually use them to decide if they even want to look at the person’s résumé based on what it says and how well it’s written. And others are somewhere in between – they’ll sometimes glance at it, but pay more attention to the résumé for evaluation purposes.

Basically, there are three ways to send a cover letter in an email:
1) Typed into the body of the email, with the résumé attached as a Word-formatted document.
2) As a separate (second) Word-formatted document sent as an attachment along with the Word-formatted résumé.
3) Integrated into the actual résumé document itself, and formatted in Word to appear as the first page of the résumé which is sent as an attachment.

By the way … just as an aside – I would not recommend using the Adobe PDF format for résumés or cover letters. The reason is that most recruiters and HR people will want to import the text of your résumé into their electronic database or Applicant Tracking System for future keyword searches. Those programs deal much easier with Microsoft Word documents, and often cannot read or properly import the text from a PDF. All that beautiful formatting you think you are preserving by using PDF gets lost in translation, and your résumé can end up looking like unreadable gibberish!

Personally, I prefer the first method listed above … I’m much more likely to read the body of an email message than to open up a separate attachment. The likelihood of anyone opening a cover letter sent as a separate Word document is very low. However, if you are bound and determined to force your cover letter to be read, the third method is probably the most surefire. Everyone opens the résumé, and making your cover letter be the first page guarantees it will be seen. Of course, the potential down side of doing it that way is that it could annoy the reader who typically spends about 15 seconds or less reviewing your résumé, and will be less likely to get to the “good parts” if you make them stop and read your cover letter first.

Whichever way you do it, if you do decide to send a cover letter along with your résumé, in my opinion there is only one format that is worth considering … it’s called the “T” Cover Letter. The name is derived from the look of the page itself. Imagine taking a piece of paper and drawing a huge letter “T” on it, with the top line appearing under your opening paragraph, and the vertical line dividing the page below into two equal spaces. The opener should be a brief introduction of who you are, and what position you are interested in (two or three sentences at most.) Then you say something like: “Below is a comparison of your job requirements and my qualifications.”

Now comes the good part: in the “T” chart you’ve drawn, on the left side you have a heading called “Your Job Requirements” under which you copy and paste each of the bulleted requirements listed in the company’s job posting or job description. Then, on the right side you have a heading called “My Qualifications” under which you match up bullet-for-bullet your specific skills and experiences showing how you fit each job requirement on the left.

  • Here’s what it looks like:

It should be noted that this “T” format (which can also sometimes look more like a chart with boxes) can be easily created on a Word document using the Table creation tool. But because it depends so much on the formatting, it really only works if you are attaching a separate Word document to an email (numbers 2 & 3 above.) However, you can still use a modified version of the same concept if you choose to have your cover letter be the body of an email. All you have to do is just forget the fancy “T” table, and simply list each requirement from their job description, and under each one list your matching bulleted qualifications. It may not be as “pretty” as the formatted “T” version, but it serves the same exact purpose. Also, this would be the version to use in an online application where you are asked to paste your cover letter into an open field in a web-based form.

The reason this “T” Cover Letter is so effective should be obvious. Most recruiters and HR people are looking for exact matches to their job requirements, and are under a tremendous amount of time pressure to screen an overwhelming flood of applicants. [Read “The Brutal Truth on How Résumés Get Eliminated” for more on how that screening process works.] Typically, they’ll scan the first page of a résumé for less than 15 seconds, and if they don’t quickly see exactly what they think they want or need right up front … bye bye – delete key for you! By providing the “T” Cover Letter, you are simplifying their job, and cutting right to the chase of what they are looking for … the match! You are saying, in effect, “I’m exactly what you are looking for, and here is why!” It’s kind of like “Résumé Reading for Dummies!” If you truly match their job requirements point-for-point – and send the “T” Cover Letter to prove it – your chances of passing through that first step and progressing on to the next step (usually a phone screen) will be WAY higher than someone who just sends a résumé with either a generic cover letter, or none at all.

June 7, 2010 at 12:01 am 87 comments


Michael Spiro

About the Author:

Michael Spiro has been a 3rd-Party Recruiter and Account Executive for nearly 20 years. He is currently the Director of Recruiting / NE Ohio Region for Experis Finance, a dedicated business unit of ManpowerGroup. Other recent positions include President of Midas Recruiting, a boutique head-hunting firm, Director of Talent at Patina Solutions, and Executive Recruiting positions with two of the largest search firms in North America. Before his career in the staffing industry, Michael was a manager in a large non-profit social-services organization. And in a former life, Michael was active in the entertainment industry, with extensive road-warrior experience as a touring performer (singer-songwriter / guitarist / comedian) and as a recording artist, producer and booking agent.  [More...]

Index (by Topic):

Résumés & Cover Letters:
 The "T" Cover Letter - The
         Only Type Worth Sending

 The Brutal Truth on How
         Résumés Get Eliminated

 Explaining Short Job Stints
         and Employment Gaps

 The Résumé Test &
         Checklist: Does Yours
         Pass?

 Beating the Résumé-
         Elimination Game: Where
         Do Recruiters' Eyes Go?

 The Truth About Lying on
         Résumés

 "Why Did You Leave Your
         Last Job?"

Networking:
 How to Network: A
         Step-by-Step Guide for
         Job Searching

 Looking for Networking in
         All the Wrong Places

 Targeted Networking: How
         to Effectively Reach Out

 The Art of Giving: the Key to
         Effective Networking

Interviewing:
 Face-to-Face Interviews:
         Secrets, Tricks and Tips

 Phone Interviews: Secrets,
         Tricks and Tips

 Skype Interview Tips ...
         Welcome to the Future!

 Nuggets: A Secret
         Interviewing Technique

 Answering the Dreaded
         Salary Question

 20 Surefire Ways to Blow
         an Interview

 "So, Do You Have Any
         Questions?" Nailing the
         Interview Closer

 Cool InfoGraphic: "What
         You Wish You'd Known
         Before Your Job
         Interview"

Age Discrimination:
 Age Discrimination: Secret
         Conversations Revealed

 Age Discrimination:
         Exposing Inconvenient
         Truths

 Are You "Overqualified?"
         Handling the Age Issue

 Baby Boomers to the
         Rescue! An Idea Whose
         Time Has Come ...

 Overcoming Job-Search
         Obstacles and
         Redefining Your Career
         After 50

 Advice for Recent Grads
         and Career-Changers

Switching Jobs:
 The Proper Way to
         Quit a Job

 Counteroffers: Just Say No!

General Job-Seeking Info:
 The Real Truth About
         Working with Recruiters

 Contract/Consulting Jobs
         Explained ... Available in
         3 Different Flavors

►  What Recruiters Say
         vs. What Job-Seekers
         Hear

►  The Dirty Truth About
         Misleading Unemployment
         Statistics

►  Let the Jobs Find You:
         Making Yourself More
         "Searchable"

 "Help ... I Need a Job!" A
         9-Step Guide for Newly
         Minted Job-Seekers

 Avoiding the "Black Hole
         of HR"

 Is Your Elevator Pitch
         Taking You UP
         or DOWN?

 Time Management: Recipe          for a Well-Balanced Job          Search
 Getting Un-Stuck from your
         Rut!

 The Double-Whammy of
         Rejection and Isolation

 "Unemployed Need Not
         Apply" - Working Around
         This Scary Message

 Using Social Media to
         Enhance Job-Searching

 Warning: That Rant You
         Posted Just Went Viral!

 The Golden Rule for
         Business: Never Burn
         Bridges

 The Power of a Positive
         Attitude

 Why Job Hunting is a
         Consultative Sales
         Position

 Top 10 Most Helpful Things
         for Job Seekers

 Top 10 Most Annoying
         Things for Job Seekers

 New Year's Resolutions for
         Unemployed Job-
         Seekers

Job-Seeking Humor:
 Comic Relief: Volume 1
 Comic Relief: Volume 2
 Comic Relief: Volume 3
 Comic Relief: Volume 4
 Comic Relief: Volume 5
 Comic Relief: Volume 6
 "In Transition" and Other
         Awkward Euphemisms

 Candidates Gone Wild:
         Recruiter Horror Stories

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